Our journey
From a single unit at Kalyani to factories across India: four generations of the Sarda family making industrial magnets.
- 1958to 1973
Independence and self-reliance
The late S. L. Sarda and his son B. L. Sarda set up the family's first industrial magnet unit at Kalyani, near Kolkata, to make magnets in India in place of imports.
- 1958 First magnet-making unit at Kalyani
- 1961 East Coast Enterprisers Ltd. begins making permanent magnetic chucks and tools
- 1974to 1999
A band of brothers
Raj Sarda and his brothers Binod and Uttam turned the family business into a modern manufacturer with customers around the world.
- 1999 Second unit opens in Hyderabad, exporting work-holding chucks, lifters and tools to the USA, Germany, Italy, Australia and Singapore
- 2000to 2009
A family of patents
Modern facilities at Hyderabad led to the group's first patents, in magnetic work-holding and lifting.
- 2000 First patent in magnetic work-holding and lifting
- 2009 R&D facility opens at Sodepur, Kolkata. More than 20 new technologies developed since
- 2010to today
The fourth generation
Dhiruj Sarda, with his brothers Amit and Vijay, leads the business into its fourth generation.
- 2017 New facility at Sri City, Andhra Pradesh, and launch of the group's first commercial brand, Rudra Magnets